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Making difficult calls on events as virus spreads

China exhibits canceled at U.S. shows Illustration created at the Centers for Disease Control and Prevention shows the surface spikes displayed by coronaviruses. Amid a barrage of news about the coronavirus outbreak, some associations face tough decisions: Should they cancel a major overseas conference that has taken years to plan? Or should they proceed with the event, and risk attendees and exhibitors backing out? "It is a big business decision, as well as a health decision. Meetings and events professionals are in the hot seat to make the risk assessment," said Bruce MacMillan, chief marketing officer at events industry association PCMA. "Going ahead just because they… Read More